About Us

At AlphabetLUX, we believe life is about adventuring with the ones you love, and capturing the wonder of childhood along the way.

Founded by a mother seeking meaningful keepsakes from the places her family called home and loved to explore, our brand blends tradition, whimsy, and a deep love of place.

Each A to Z book and matching pajama set is thoughtfully designed to reflect the spirit of a destination — told through a child’s eyes, sparking curiosity, connection, and the joy of learning.

Now I know my ABCs… won’t you come adventure with me?